NewWave HQ

  • Sr Digital Marketing Specialist

    Job ID 2018-1134
  • Overview

    NewWave Telecom and Technologies Inc. is an MBE certified, SEI CMMI Level 4 SVC and L3 DEV appraised, GSA IT Schedule 70 and ISO 9001:2015 Certified, full-service Information Technology and Business Services firm based out of Elkridge, Maryland. As a leading implementer of business solutions using service-oriented technologies, we specialize in providing end-to-end, mission-critical Information Technology (IT) solutions.

    NewWave has a proven track record in project management, full lifecycle development of enterprise applications, and constructing, testing, maintaining and managing IT software and infrastructure. We have a certified DCAA Accounting System and an Approved Earned Value Management (EVM) System.

    We partner with our clients through every phase of the project life cycle to identify requirements, define objectives, and develop and implement the right solutions. We have earned a reputation for our responsiveness, technical competency, and operational efficiency that has been validated by years of successful IT project implementation and support of our clients.

    Responsibilities

    The Senior Digital Marketing Specialist is responsible for the planning, design, optimization maintenance, measurement and reporting of NewWave websites, ecommerce, social media, click-to-customer-service, and demand generation programs to increase brand awareness and preference, generate qualified leads, improve customer service, increase ecommerce and offline sales, and deepen customer engagement across all lines of NewWave business. You will provide influential leadership to our Marcom, IT, Sales, Marketing, Regulatory, and Executive team members, as well as outside agencies and vendors, in order to achieve this objective. This position does not have direct reports.   In addition, the Senior Digital Marketing Specialist is responsible for developing, managing, implementing, measuring and reporting on other marketing communications projects, as assigned by the Director of Marketing, to support NewWave objectives.

     

    • Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
    • Deploy successful marketing campaigns and own their implementation from ideation to execution
    • Produce valuable and engaging content for our website and blog that attracts and converts our target groups”
    • Measure and report performance of marketing campaigns, gain insight and assess against goals
    • Adhering to NewWave digital brand standards, manage and create content, optimize for SEO/SEM and manage analytics for all NewWave digital-marketing related activities including NewWave.com, social media sites, microsites and digital marketing campaigns
    • Lead the strategy, development, execution and optimization of paid digital efforts, including display advertising, mobile, SEM and SEO
    • Analyze and report on customer behavior insights to improve NewWave.com
    • Manage e-mail marketing programs, lists, imports, and permissions
    • Conduct landing page and e-mail campaign tests
    • Coordinate online sales and marketing events, such as webinars
    • Develop and write digital content and maintain content publishing editorial calendar
    • Integrate online activities with off-line marketing communications plans to ensure plans provide optimal business support
    • Develop creative briefs to give the internal creative team and agencies clear direction
    • Ensure digital design is optimized for branding, impact, SEO, web development, etc.
    • Comply with Regulatory routing, documentation and archiving standards
    • Identify opportunities for applying new technologies, digital products and services to online campaigns

    Qualifications

    • Bachelor’s degree in marketing, communications, journalism or related field
    • Minimum 5 years of progressive digital marketing experience required, including ecommerce experience
    • Minimum 5 years of marketing communications project management experience
    • Proven track record of delivering multifaceted, digitally driven campaigns from strategy through execution and leveraging data to drive strategic direction and optimize marketing programs. Portfolio demonstrating work, analytics and metrics will be required as part of the interview process.
    • Strong digital copywriting, design, content marketing, and verbal communication skills required
    • Exceptional project management skills. Ability to prioritize, multitask, focus, lead, influence and delegate
    • Must have proven ability to translate customer insights into successful digital marketing programs and a high degree of creativity to find new, compelling ways to reach and communicate to customers


    Preferred

    • Experience with LiveChat, Website Alive, Velaro or other click-to-customer-support website software solutions
      Website Design Capabilities
    • Experience doing Digital Marketing in Technology/IT market segment
    • Understanding of outbound/inbound marketing principles
    • Experience in website management/basic HTML/content management systems
    • Understanding of user-design, graphic design and interface principles and responsive and mobile design
    • Fluent in Google Analytics software
    • Ability to interpret and apply brand standards to online marketing initiatives
    • Strong ability to present digital marketing concepts and receive feedback
    • Strong attention to detail and meeting deadlines
    • Deep interest in keeping up with digital trends that can positively impact our business
    • Prior marketing communications or digital marketing experience in a medical device, pharmaceutical or healthcare-related environment.
    • International experience.
    • Experience with Marketing (Marketo, etc.), Customer Relationship Management Systems, email management systems such as Constant Contact or Exact Target)
    • B2B and B2C digital marketing experience
    • Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
    • Experience in setting up and optimizing Google Adwords campaigns

     

    FLSA Status Exempt

     

    Interpersonal Skills

    • Excellent interpersonal, verbal and written communication, and organizational skills - must be able to communicate fluently in English both verbally and in writing
    • Should be extremely facts and data oriented.
    • Should be deadline and closure oriented.
    • Strong persuasion, facilitation and influencing skills.
    • Should be self-driven.
    • Strong analytical, organizational and project management skills.
    • Demonstrated ability to lead and work with cross functional teams including senior level individuals.
    • Must be able to thrive in a fast-paced, rapidly evolving environment with varying priorities, based on a team building culture.

     

    NewWave is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action Employer, making decisions without regard to race, color, religion, creed, sex, sexual orientation, gender identity, marital status, national origin, age, veteran status, disability, or any other protected class. NewWave is a proud Veteran friendly employer.

     

     

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